"Meet Craig Mitchell and Mwaniki Ndegwa, two passionate souls who grew up carving memories into the snowy landscapes of Loon, Killington, and Sunday River. Living and breathing the mountain life while embracing pop culture, they sensed a gap, an opportunity to bring something fresh to the industry. And that's how COULOIR was born – a brand on a mission to redefine outdoor streetwear with a modern twist."

"This isn't just about clothes; it's an embrace of the places where the concrete jungle and snow-covered slopes intersect. COULOIR Clothing isn't just a brand; it's an open invitation to join us in breaking the boundaries of style and adventure. Step into a world where urban flair meets alpine vibes. Welcome to COULOIR – SEE BEYOND."